Agent: Isabelle Messer +43 650 522 9232
Grateful for innumerable achievements, awards and honors such as a GRAMMY win and nomination for Best Reggae Album, Gramps, Peetah and Mr Mojo are the holy trinity comprising the Iconic culturally driven family band Morgan Heritage that has bridged continents and styles of Reggae with their latest offering. Their brand new album ‘LOYALTY’ was created across several continents and completed in an unorthodox fashion with the three brothers all in different locations - Mojo in Kenya focusing on the group’s philanthropic efforts, Gramps traveling the world healing people with the Masya CBD products created by his wife Dr Annabelle Manalo and Peetah in Miami anchoring the production. This meant utilising technology to bring them together in one studio to orchestrate the finishing touches to their new masterpiece. ‘LOYALTY’ is the trio’s twelvth studio album and is set for release August 2019 on their CTBC Music Group (Cool To Be Conscious Music Group) label. Morgan Heritage are known worldwide for their riveting stage presence and exciting showmanship, so it is no surprise that the Royal Family of Reggae will trek globally from Africa to Europe, North to South America and beyond during 2019 and 2020. The itinerary not only embodies the group’s global citizenship but is a testament to the siblings embrace of unifying cultures that is prominent in their music, with the brothers stating: “The new album showcases the universal state of Reggae and Jamaican music today. Our music is not one dimensional and we’re not
loyal to one dimension of the music, rather we’re loyal to our genre.” Personified by an impressive discography with each release displaying the eclectic fusion of sounds that have influenced each member, including Reggae, Rock, Hip-Hop, Jazz, RnB, and Afrobeat, the common thread throughout has been authentic original Reggae. ‘LOYALTY’ can certaintly be defined as a globetrotting work of art and offers 16 diverse songs produced by Morgan Heritage with co-production from fellow GRAMMY award winners such as Jerry Wonda, Jason “J-Vibe” Farmer, Shane Brown and Aston Barrett Jr amongst others. The album also features star studded appearances from award winning African superstars Diamond Platnumz, Stonebwoy, Patoranking, Reggae Rock stars Pepper and Iration, Dancehall sensation Popcaan, plus the voice of Emmy Award winning journalist and broadcaster Jeff Koinange on the album intro track. ‘LOYALTY’ truly delivers the nostalgic Morgan Heritage sound that fans recognize as ‘Rockaz’. The outstanding production embrace instrumental breaks that allow individual artists to shine on their own right while still being geared towards further elevating the music. The lyrical prowess of the songs will also captivate listeners, touching on love on ‘All For You’, social commentary on ‘The Awakening’, relationships on ‘Pay Attention’, while also including motivational songs such as ‘The World is Yours’. They embrace and pay homage to their African and Jamaican roots with the hard-hitting ‘Africa x Jamaica’, while the gentle acoustic ‘Home’ is an ode to all travelling parents that work hard for their families and was actually penned on Fathers Day by Mr Mojo and his son Esh. With a title befitting of this latest offering, LOYALTY’ is a musical journey that adheres and remain faithful to the philosophy of Morgan Heritage, as they explain: "We chose the title because of how loyal we’ve been to the brand Morgan Heritage as a family, a band and group after so many years. Hence the reason we say ‘Heritage 4 Life’. As well as our loyalty to Reggae music while not being afraid to travel the journey of change through musical evolution." Albums such as ‘LOYALTY’ are representative of what committed, tasteful artistry is still capable of accomplishing and Morgan Heritage has managed the trick of staying true to their sound while collaborating with other creatives from around the globe and remaining utterly current. With ‘LOYALTY’ the name Morgan Heritage is duly cemented in history.